•
Effective
Business Writing
• Report and Proposal Writing
• Grammar and Proofreading
• Email Writing for Results
• Sales Writing
• Technical Writing
• Customer Service Writing
• Self-Study Course
• Effective Business Writing in French
• Rédactions d’affaires efficaces
• Writing Basics
• Email Essentials
Everyone writes. From
client service representatives to executives, people in most industries
spend a large part of every day writing.
This course shows you how to address the needs of your readers and teaches
you how to write letters, emails, and short reports that are clear, concise and persuasive.
Who will benefit
| • | Groups with diverse needs |
| • | Customer service representatives |
| • | Sales professionals |
You will learn how to
| • | Follow a time-saving, four-step process used by effective writers for all types of writing |
| • | Clearly define your purpose and know your audience |
| • | Draft quickly and easily – overcome writer’s block |
| • | Compose in a style that positively reflects your organization’s culture and values |
| • | Motivate your reader by framing ideas as benefits |
| • | Edit for an engaging and professional style |
| • | Write clear, concise sentences |
| • | Layout your documents cleanly and consistently |
| • | Identify and correct any grammar mistakes that erode your credibility |
| • | Write powerful openings that draw the reader in and set the right tone |
| • | Use templates to structure letters and short, persuasive memos and email messages |
This one- or two-full day course is ideal for anyone who needs to write complex documents and business cases that are clear, readable and persuasive.
Who will benefit
| Anyone who writes | |
| • | Reports of any sort |
| • | Proposals or business cases |
| • | Documentation |
| • | Briefing notes |
You will learn to
| • | Compose quickly and easily – overcome writer’s block |
| • | Analyze and satisfy the needs of your readers |
| • | Write clear purpose statements |
| • | Organize information into logical sections |
| • | Present ideas persuasively |
| • | Use headings and lists to increase clarity |
| • | Layout large documents to create a clear structural hierarchy |
| • | Energize your writing by cutting the fat |
| • | Favour the active voice and a plain style for clarity and readability |
| • | Edit for commonly made grammar and punctuation errors (this is only available in the two full-day version) |
| • | Use templates for structuring unambiguous instructions and persuasive reports and proposals |
| • | Write succinct executive summaries |
No matter how good you are at what you do, documents with grammar mistakes will erode your corporate and personal credibility. This practical, fast-paced course teaches you what you need to know to write correctly every time.
We provide plenty of opportunities to practice what is taught and organize a variety of grammar games and activities to make the material fun and non-threatening.
Who will benefit
| Anyone who needs a grammar refresher or who proofreads. It’s ideal for administrative assistants. |
Participants learn to
| • | Avoid the most common grammar pitfalls, such as faulty parallel structure, subject-verb agreement and sentence fragments |
| • | Use punctuation correctly – apostrophes, commas, semi-colons, dashes, colons and quotation marks |
| • | Apply the rules of hyphenation |
| • | Capitalize correctly |
| • | Distinguish between words that sound alike |
| • | Identify parts of speech and parts of the sentence |
| • | Use proofreaders’ marks |
From the frontlines to executive offices, business people today are overwhelmed by the number of email messages they must read, act on, file – and write. Thanks to email, everybody is writing more, both to internal and external readers. And people need quick, simple strategies for writing clearer, friendlier messages and using email responsibly.
Email Writing For Results™ gives you the skills you need in a timeframe you can afford. This half-day course is information-rich, interactive and practical.
Who will benefit
| Anyone who writes email – customer service reps, administrative and clerical staff, sales people, analysts, managers and senior executives. |
You'll learn how to
| • | Determine when email is appropriate |
| • | Write an engaging opening that gets to the point fast |
| • | Write informative subject lines so your messages get read first |
| • | Layout your message to enhance readability |
| • | Use a friendly, readable style |
| • | Be positive: avoid negative triggers that could result in FLAMING |
| • | Energize your writing by cutting unnecessary fat |
| • | Use email etiquette to gain credibility |
In today's competitive
marketplace, you need to continually promote and distinguish yourself
from the crowd.
Based on our popular
Effective Business Writing course, this workshop sensitizes you to the
needs of your reader and ensures that every letter or proposal you write
helps develop and cement profitable, long-term relationships. It addresses
the twin challenges facing sales professionals today: saving time and
producing effective, results-oriented letters and proposals.
Who will benefit
| This course is ideal for sales professionals at all levels who need to write persuasive letters and emails, and structure winning proposals. |
You'll learn how to
| • | Follow a time-saving, four-step process used by effective writers |
| • | Learn to draft quickly and easily overcome writer's block |
| • | Write persuasively, framing ideas as benefits |
| • | Write openings that command attention |
| • | Build a powerful call to action – that gets action |
| • | Edit for an engaging and personable style |
| • | Portray a dynamic, professional image |
| • | Identify and correct any grammar mistakes you make |
| • | Structure effective prospecting and follow-up letters |
| • | Write proposals that get results and appeal to multiple readers |
As technology becomes
increasingly complex, the need to communicate technical issues and document
procedures clearly and concisely becomes increasingly important.
This program builds the skills and knowledge necessary to help technical
writers create documentation that is clear and concise. This means fewer
user errors and less need for support, using everyone's time more productively.
Participants also learn how to write persuasive proposals and recommendations
to management and colleagues, helping their readers make better decisions.
Who will benefit
| Anyone
who needs to communicate technical issues or write documentation or
procedures. |
Participants learn to
| • | Compose quickly and easily — overcoming writer's block |
| • | Analyze and understand the needs of their readers |
| • | Write informative headings |
| • | Present ideas persuasively |
| • | Layout large documents to create a clear structural hierarchy |
| • | Present facts and figures in clear and interesting way |
| • | Cut the fat and write concisely |
| • | Favour the active voice and a plain style for clarity and readability |
| • | Write clear executive summaries |
| • | Structure documentation and reports |
| • | Draft unambiguous instructions and persuasive reports |
In many cases, the
only regular contact you have with your customer is through a written
document. And more and more, customers prefer to communicate via email.
Whether on-line or on paper, the writing skills of many customer service
providers aren't at the level they should be.
Well-written letters and emails get to the point quickly. They are clear,
concise, and engaging; they generate dialogue with your customer and project
a positive, professional image.
This course will sensitize you to the needs of your reader and ensure
that every letter and email you write helps develop and cement profitable,
long-term relationships.
Who will benefit
| This
course is ideal for customer service representatives, sales staff,
technical support staff and anyone who regularly communicates with
internal and external customers using email and letters. |
Participants learn to
| • | Follow a time-saving process used by effective writers for all types of writing |
| • | Draft quickly and easily — overcome writers’ block |
| • | Write engaging openings that gets to the point fast |
| • | Write informative subject lines |
| • | Layout your message to enhance readability |
| • | Use a friendly, readable style |
| • | Be positive: avoid negative triggers that could result in FLAMING |
| • | Energize your writing by cutting unnecessary fat |
| • | Use templates to quickly structure messages that convey good news, bad news, apologies, and instructions |
| • | Use email etiquette to gain credibility |
Self-Study Course – This self-study version of our Effective Business Writing course is perfect for individuals who are unable to attend instructor-led training. It works well with email coaching.
Effective Business Writing in French (lire en Français)
Improving your writing skills enhances your productivity and effectiveness: skilled writers can produce more effective documents in less time. And better letters and email mean stronger relationships with your customers.
This one-day course shows you how to address the needs of your readers and teaches you how to write letters and emails that are clear, concise and persuasive. The skills learned will immediately improve the productivity of writers and their readers.
Who
Should Attend
This course is ideal
for anyone who regularly communicates by letter or email.
What
You Will Learn
Participants learn how to
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•
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Apply the steps of the writing process to save time and produce more effective letters and emails |
|
•
|
Organize ideas clearly |
|
•
|
Draft quickly and painlessly |
|
•
|
Write openings that set a positive tone and get right to the point |
|
•
|
Layout documents to enhance readability |
|
•
|
Be reader-centred |
|
•
|
Adopt an upbeat, positive tone |
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•
|
Avoid anglicisms |
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•
|
Use plain language for a friendly, professional style |
|
•
|
Energize your writing by cutting the fat |
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•
|
Use templates to quickly draft messages |
Rédactions d’affaires efficaces (read in English)
En développant vos compétences rédactionnelles, vous
augmenterez votre productivité et votre efficacité. Un rédacteur compétent
sait comment rédiger ses textes de façon efficace en un minimum de temps.
Et en améliorant vos lettres et vos courriels, vous renforcerez vos liens
avec vos clients.
Ce cours d'une demi-journée vous apprend comment répondre aux besoins
de vos lecteurs et comment rédiger des lettres et des courriels de façon
claire, concise et persuasive. Les compétences acquises vous permettront
d’augmenter instantanément votre productivité et celle de vos lecteurs.
À qui s’adresse ce cours
Ce cours est idéal pour tous ceux et toutes celles
qui communiquent régulièrement par lettre et par courriel.
En quoi consiste ce cours
Les participants apprennent comment
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Mettre en pratique les étapes du processus d’écriture pour augmenter leur efficacité rédactionnelle tout en gagnant du temps |
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Agencer clairement leurs idées |
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Rédiger le premier jet rapidement et sans difficulté |
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Rédiger des introductions positives et qui vont droit au but |
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Adopter une mise en page qui facilite la lecture |
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Rédiger du point de vue de leurs lecteurs |
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Adopter un ton positif et optimiste |
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Éviter les anglicismes |
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Utiliser un langage simple, pour rédiger de façon conviviale et professionnelle |
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Dynamiser leurs écrits en éliminant le superflu |
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Utiliser des modèles pour rédiger des messages rapidement |
Improving your writing skills enhances your productivity
and effectiveness: skilled writers can produce more effective documents in
less time. And better letters and email mean stronger relationships with your
customers.
This one-day course shows you how to address the needs of your readers and
teaches you how to write letters and emails that are clear, concise and persuasive.
The skills learned will immediately improve the productivity of writers and their readers.
Who will benefit
This course is ideal for anyone who
regularly communicates by letter or email.
Participants Learn To
|
•
|
Apply the steps of the writing process to save time and produce more effective letters and emails |
|
•
|
Organize ideas clearly |
|
•
|
Draft quickly and painlessly |
|
•
|
Write openings that set a positive tone and get right to the point |
|
•
|
Layout documents to enhance readability |
|
•
|
Be reader-centred |
|
•
|
Adopt an upbeat, positive tone |
|
•
|
Avoid anglicisms |
|
•
|
Use plain English for a friendly, professional style |
|
•
|
Energize your writing by cutting the fat |
Knowledge workers spend at least 25% of each day reading, writing and sending email. When used effectively, email is a powerful tool—it’s easy, fast, and convenient. Too often, however, its misuse results in lost productivity, miscommunication and frustration at best. At worst, a sensitive email that lands in the wrong inbox can mean public embarrassment, losing your job, even a lawsuit.
People need strategies for managing the volume of emails they receive each day. They need to know the etiquette of sending email courteously and respectfully. And they need to know how to write emails that are clear and readable.
Who will benefit
This course will benefit anyone looking to gain control of the email they receive and become a more productive and effective email user.
Participants Learn To
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Automatically sort your incoming email so you never feel swamped |
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Quickly file and retrieve important messages |
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Time activate emails |
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Choose the best medium—know when email is appropriate and when it isn’t |
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Be a courteous, responsible user by using email etiquette—understand the implications of your choices |
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Share time-saving conventions with your co-workers |
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Compose informative subject lines |
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Layout your message for clarity and readability |
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Match the tone to your reader |
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Write requests that are clear and to the point |
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Respond, even when the news is unwelcome |
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Write emails that build relationships, by using a positive, professional style |
Our Approach
This course is information-rich and practical, and is delivered in an interactive, non-threatening environment.
Course Length And Size
This half-day course works for even the busiest schedule, making it possible for your entire organization to attend. We recommend a maximum of 20 participants per class.
Materials
Participants receive a comprehensive workbook and a handy laminated tip sheet outlining email protocol.
